The DotSpot is a nonprofit organization that specializes in braille classes for elementary aged children with visual impairments. The six dots within the primary lockup translate to “DS” in braille which became the foundation of the identity.
My Contributions
The identity consists of a primary lockup, a logomark, and two alternative lockup versions. The primary lockup is arranged in a vertical stacked composition to resemble how the braille alphabet is set in two columns of six dots per letter. The colors navy, turquoise, and yellow were chosen to accommodate those with color blindness since blues and yellows are the most color blindness friendly.
Project Overview
The second portion of the brand project focused on advertisement materials for the DotSpot. This consisted of print ads, outdoor signage, social media posts and ads, a website and a 30 second commercial.
My Contributions
The concept for all of the advertisement materials focused on the idea that with the DotSpot classes, the child can be anything that they would like. The main target audience was the parents or guardians in the child's life. Circular elements were used throughout the entire brand to call back to the braille language. Additionally, any printed advertisements would be embossed with the content in order to be accessible for all audiences.
